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NFL Super Bowl Experience is a ticketed event taking place from Saturday, January 26 to Sunday, February 03, 2019 at the Georgia World Congress Center (Building B) in Atlanta, Georgia. The NFL experience is an annual family friendly event which takes place in the Super Bowl host city during the week leading up to Super Bowl.


  • Free autograph signing sessions with 50+ NFL Stars
  • Kids, learn the game skills at Youth Football Clinics
  • Super Bowl Memorabilia Show
  • Live Broadcasts from NFL Network
  • NFL SHOP for Super Bowl merchandise
  • Viewing of the Vince Lombardi Trophy
  • NFL Rush Zone

Previous NFL Experience Locations (2013-Present)

2013 NFL Experience Driven by GMC took place at Ernest Morial Convention Center in New Orleans

2014 – The New York Super Bowl marked the first time since 1992 that the NFL did not hold the event. Instead an NFL type experience was setup along Super Bowl Boulevard; 10 blocks spanning from 34th to 44th Street, along Broadway.

2015 – NFL Experience Engineered by GMC  took place at the Phoenix Convention Center Phoenix.

2016NFL Experience Driven by Hyundai took place at the Moscone Center in San Francisco.

2017NFL Experience Driven by Genesis took place at George R. Brown Convention Center in Houston.

2018 – NFL Experience Driven by Genesis took place at the Minneapolis Convention Center in Minneapolis.

Breaking Down NFL Super Bowl 2019 Experiences

When looking for things to do for the 2019 Super Bowl, there are a plethora of “Experiences” to choose from. Our goal here is to break down all of the various Experiences that are available to you.

  • NFL On Location Experiences – which are events associated directly with pre and post Super Bowl. These events include Club Nomadic, a roving nightclub, exclusive tailgate parties inside the stadium, and NFL House, a hospitality rest area offering VIP’s relaxation, food, and beverages, all weekend long.
  • NFL Experience in Times Square – a ticketed event in Times Squares, New York. This NFL experience takes you on a 32 team journey filled with interactive experiences including, a 4D Immersive Theater, an Equipment Room fans can “Suit Up” in, a Virtual Reality experience, a Quarterback Throwing experience, and a post Super Bowl immersive celebration.
  • Super Bowl Live – which is series of events that takes place over 10 days brought to you by the host committee. This fan festival includes free concerts, national tv broadcasts, and a food-centric experience. Super Bowl Live experiences will stretch six blocks from 12th Street S. to 6th Street S at Nicollett Mall.


Super Bowl Live Hours of Operation

Friday, January 254:00pm-10:00pm
Saturday, January 2610:00am-10:00pm
Sunday, January 2710:00am-9:00pm
Monday, January 284:00pm-9:00pm
Tuesday, January 394:00pm-9:00pm
Wednesday, January 304:00pm-9:00pm
Thursday, January 314:00pm-10:00pm
Friday, February 110:00am-10:00pm
Saturday, February 210:00am-10:00pm
Sunday, February 312:00pm-3:00pm

Although one can confuse the multiple different NFL Super Bowl Experiences, a recent article by the WSJ, discussing how Super Bowl Experiences is meaningless, is not in regards to the actual event or the experiences that are taking place, but instead in regards to the teams who have actual ‘experience’ playing in the Super Bowl.

NFL Experience Tickets

Super Bowl NFL Experience  Hours of Operation


Saturday, January 2610:00am-10:00pm
Sunday, January 2710:00am-8:00pm
Monday, January 283:00pm-8:00pm
Tuesday, January 293:00pm-8:00pm
Wednesday, January 303:00pm-10:00pm
Thursday, January 314:00pm-10:00pm
Friday, February 13:00pm-10:00pm
Saturday, February 210:00am-10:00pm

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