Maxim always puts together one of the biggest events of Super Bowl weekend and this year was no different! The night before Super Bowl 53 in Atlanta, Maxim threw a lavish party for the 19th year in a row. On Saturday, February 2nd, the Maxim Big Game Experience took over The Fairmont in Atlanta. Models, celebrities, and professional athletes gathered for a night of live music, partying, and strutting their stuff on the red carpet.
The Maxim Big Game Experience wasn’t short on incredible entertainment. The night featured artists like Future, Jamie Foxx, and Diplo as headliners, and even more performances by Zaytoven, DJ Ruckus, Yo Gotti, DJ Rootsqueen, Barachi, and Ariana Gavrilis.
Unique Activations, Fab Food and Drinks
Maxim didn’t forget to pay tribute to the city of Atlanta with its musical performances and its unique brand activations. Zaytoven’s Basement Studio, presented by AKG, was an immersive activation showcasing the N700NC Wireless headphones. In what was designed to look like the multi-platinum artist’s “Mama’s Basement studio” where he produced hits by Usher, Migos, Future, and Gucci Mane, party guests could listen and journey through legendary music with studio footage and old-school mixtape covers.
Even the food was local, with homegrown chain Waffle House providing menu items from its food truck outside the venue. The open bar featured Scotch Whiskey by Pernod Ricard’s Chivas Regal.
But there’s more. There was also a “flavor lounge” featuring e-cigarettes by blu. And online flashsale website Amuze showed guests how to get up to 70% off designer brands on its website which features warehouse pop-up sales. As for goodie bags, guests took home Boom Cups, Som Sleep, and Liquid IV. Gentil Bandit made custom bags for celebs.
With over 19,000 square feet of event space packed with literally too many big names to list, model Camille Kostek hosted the red carpet affair, greeting celebs as they walked in posing for pics and showing off their glitzy ensembles. Many of the celebrity guests packed the super exclusive balcony which was taken over by the APEX Social Club of the PALMS Casino Resort.
So… which celebrities were there?
This is what you really want to know, right? In addition to the performers, celebrities like Kevin Hart and Flo Rida showed up to party. Rapper Casanova was there, as well as actresses Draya Michele, Zoey Deutch, and Porscha Coleman. Models Chanel Iman, Jessica White, Rachel Bush, and Khloë Terae came to hang out too.
Businessman Gary Vaynerchuk showed up in a retro Jets jacket and singer Whitney Reign looked stunning in a casual number. Shiggy, the rapper behind the viral dance challenge for Drake’s “In My Feelings,” was there. Kris D. Lofton from HBO’s Ballers and actor Benjamin Patterson strolled through, along with musician, actor, and director Al Nuke. Singer-songwriter and chart-topper Bobby V was there, and the hosts from TV’s Sister Circle – Quad Webb Lunceford, Syleena Johnson, and Rashan Ali – all looked fabulous.
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Hollywood fitness trainer Jeanette Jenkins struck a pose on the red carpet and singer-actress Teyana Taylor swung by to mingle and party. Media personalities like Taylor Rooks and sports host Lance Fresh were also in attendance.
We can’t forget the reality TV stars like Scheana Shay of Bravo’s Vanderpump Rules, Rachel Lindsay of the Bachelorette, Sharna Burgess of Dancing with the Stars, and of course, Sheree Whitfield and Todd Tucker of The Real Housewives of Atlanta. We also caught a glimpse of Don Benjamin, and singer, producer, and Love & Hip Hop star, Nikko London.
What about NFL stars?
It wouldn’t really be a Super Bowl party without NFL players and star athletes, and this Maxim party dominated in that category. The night featured football stars young and old… well, at least those who weren’t playing in Sunday’s big game.
So which NFL stars passed through the Maxim Big Game Experience? Get ready for a loooong list:
We saw Odell Beckham Jr, Deshaun Watson, Patrick Mahomes, Dak Prescott, Travis Kelce, Dez Bryant, Mitch Trubisky, Saquon Barkley, Sterling Shepard, Melvin Gordon III, Victor Cruz, Roddy White, Stefon Diggs, Alvin Kamara, Adrian Peterson, Marcedes Lewis, Jameis Winston, Andrew Sendejo, James Conner, Keith Smith, Nick Chubb, TJ Ward, Josh Norman, Zay Jones, Walter Powell, Mike Adams, and…
(deep breath) Jordan Poyer, Derwin James, Jamal Adams, Donovan Carter, Calvin Ridley, Akbar Gbaja-Biamila, Antonio Gates, Cayleb Jones, Geronimo Allison, Desmond Trufant, Larry Fitzgerald, Carlos Dunlap, Leger Douzable, Cameron Jordan, Kahlil McKenzie, Malik Jackson, Tyler Boyd, Emmanuel Sanders, Brandon Marshall, Isaac Whitney, Chris Jackson, Avery Williamson, Jaylon Smith, and Keanu Neal.
There were also a few older NFL legends like Charles Tillman, Jerome Bettis, and Warren Moon.
After years in the business, Maxim knows how to throw a party and this night lived up to the hype. The Maxim Big Game Experience was a joint venture between Maxim and global marketing agency Lagardère Sports and Entertainment. So… are you gonna get tickets next year?